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Press Release

Press Release

Cisco Continues International Expansion by launching direct online stores for Linksys products

 

Cisco continues international expansion by launching direct online stores for Linksys products

London, 22nd November 2011 – As part of its commitment to expanding the Linksys® home networking business around the world, Cisco today announced the launch of its Linksys online store in the UK. Select Linksys products will be available for purchase from the Linksys online store. Customers can research and compare these products, purchase directly with a click of a button, and enjoy the convenience of having their order shipped right to their doorstep. The online store is the first of many improvements that are scheduled for the Linksys website, such as the introduction of consumer product reviews.

“We have seen that our online stores not only increase our market reach, they also provide a great opportunity to better understand our customers and improve their overall shopping experience,“ said Brett Wingo, general manager of Cisco's home networking business. “In the future we plan to expand the direct store to offer additional software apps and services for our products that will further enhance our customer's home networking experience.“

Business-to-consumer ecommerce has seen tremendous growth since the inception of the Internet with more than half of the Europeans ordering products or services online today. The annual growth rate of the European ecommerce market is expected to continue to be above 10 per cent according to Forrester Research Inc . Also, according to Forrester, consumer electronics is the leading product category across Europe.

Websites are a key source of information in the shopping process, especially in the consumer electronics industry. While the retail customer relies more on recommendations from friends and family and the expert staff at a store, the online customer seeks that same recommendation via social media channels, online reviews and popular shopping engines.

"Our research indicates that our website is amongst the top three sources of information for consumers to research and compare products prior to purchase, next to reading online reviews and getting personal recommendations from friends and family," said Neeraj Tolmare, director ecommerce and digital marketing at Cisco's home networking business. "Trends indicate that even though a majority of the online consumers are looking for the best price point, there is a distinct place for the manufacturer's online store. In the consumers' minds, the manufacturer's store usually represents the official place for the sale of the product, providing a unique value to consumers."

With a goal of providing an end-to-end shopping experience, Cisco has started to redesign all its European consumer websites. Value bundles offered on the websites will help users enhance their media experience in their home by easily setting up a wireless home network that connects all their wireless enabled gadgets.


Availability

The Linksys direct online stores are scheduled to be launched in countries listed below–additional countries are planned to be launched next year.

Country

Launch Date

Link

Austria

8 December 2011

http://home.cisco.com/de-eu/home

Denmark

22 November 2011

http://home.cisco.com/en-eu/home

Germany

8 December 2011

http://home.cisco.com/de-eu/home

Netherlands

22 November 2011

http://home.cisco.com/nl-eu/home

Norway

22 November 2011

http://home.cisco.com/en-eu/home

Poland

22 November 2011

http://home.cisco.com/pl-eu/home

Sweden

22 November 2011

http://home.cisco.com/en-eu/home

Switzerland

8 December 2011

http://home.cisco.com/de-eu/home

UK

22 November 2011

http://home.cisco.com/en-eu/home


About Cisco Systems

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco's vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.linksys.com and www.cisco.com/consumer.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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