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Press Release

Press Release

Cisco Announces Linksys Smart Wi-Fi Routers with Cloud Platform That Transforms and Powers the New �Connected� Home


Cisco Announces Linksys Smart Wi-Fi Routers with Cloud Platform
That Transforms and Powers the New ‘Connected’ Home

Cisco Connect Cloud and array of new mobile apps for Linksys Smart
Wi-Fi Routers bring next-generation wireless home networking to consumers

Jakarta, Indonesia, 17 July 2012 – Cisco today introduced new Linksys Smart Wi-Fi Routers (EA4500, EA3500 and EA2700) that deliver the latest in home Wi-Fi technology and offer a range of prices and performance. Cisco also unveiled Cisco Connect Cloud, a software platform that redefines and dramatically simplifies how consumers connect, control and interact with their connected devices, including personal entertainment and home appliances.

The new routers are ideal for active online homes, easily handling everything from streaming HD video and multiplayer gaming to downloading large files, adding storage or printers and connecting multiple devices. After creating a password protected Cisco Connect Cloud account, consumers can enjoy anytime, anywhere access to multiple home networks from their mobile, tablet app or web browser and give guests Internet access, set parental controls or add new devices to their network.

Cisco also announced the availability of its Cisco Connect Cloud mobile app which provides easy access to Cisco Connect Cloud on a smartphone or tablet, while at home or on the go. One breakthrough feature with Cisco Connect Cloud is SimpleTap™. SimpleTap lets consumers connect devices to their Linksys Smart Wi-Fi Router with as little as one tap of a button or with a quick swipe or scan of a device or tag, making it easier than ever to add devices to the network.

Additionally, Cisco unveiled the first set of mobile apps from third party developers that provide extended experiences to Linksys Smart Wi-Fi Routers. There are six new developer apps including an app that lets people search and “beam” online videos to a Smart TV or AirPlay® compatible device; an app that helps install home monitoring cameras and enables monitoring at home and on the go, and apps that give parents easy ways to keep their children safe online, even when mom and dad are not at home.

“We are changing the game when it comes to the connected home, ushering in a whole new level of experiences, simplicity and convenience,” said Brett Wingo, Vice President and General Manager, Cisco Home Networking. “The next-generation connected home is being brought to life for our customers with Linksys Smart Wi-Fi routers, Cisco Connect Cloud, apps and our partnerships across the industry.”

Linksys Smart Wi-Fi Routers, Cisco Connect Cloud
Linksys Smart Wi-Fi Routers are currently available and can be purchased at the retailers listed below.

 Linksys EA-Series

 Key Features

 Ideal for

 MSRP Price

  Linksys EA4500 App
  Enabled Dual-Band
  N900 Router with
  Gigabit and USB

  •  • Wireless-N Dual-Band (Up to
        900 Mpbs**)
  •  • App Enabled
  •  • 4 Gigabit Ports
  •  • USB Port
  •  • DNLA Media Server
  •  • Basic Parental Controls
  •  • Guest Access
  •  • IPV6


  •  • Large, multi-room homes and
        home theaters
  •  • Faster HD video streaming on
       Tablets, TVs and mobile devices
  •  • Connecting multiple devices
  •  • Adding storage, printers, or other
  •  • Adding apps via Cisco Connect

 IDR 2,150,000

  Linksys EA3500 App
  Enabled Dual-Band
  N750 Router with
  Gigabit and USB

  •  • Wireless-N Dual-Band (Up to
      750 Mpbs**)
  •  • App Enabled
  •  • 4 Gigabit Ports
  •  • Basic Parental Control
  •  • Guest Access
  •  • IPV6


  •  • Active online households and
       home theaters
  •  • Streaming HD video and music
       plus multiplayer gaming
  •  • Connecting multiple devices
  •  • Adding storage, printers, or other
  •  • Adding apps via Cisco Connect


 IDR 1,535,000

  Linksys EA2700 App
  Enabled N600
  Dual-Band Router with

  •  • Wireless-N Dual-Band (Up to
        600 Mpbs**)
  •  • App Enabled
  •  • 4 Gigabit Ports
  •  • Basic Parental Control
  •  • Guest Access
  •  • IPV6


  •  • Networking larger households and
       home offices
  •  • Surfing the Web, emailing and
       printing wirelessly
  •  • Connecting multiple devices
  •  • Streaming multimedia and gaming
  •  • Adding apps via Cisco Connect


 IDR 1,050,000

The Linksys Smart Wi-Fi Router line can be purchased at the following retailers:

IT stores in Mangga Dua Mall, Orion Dusit, Harco Mas, Harco Mangga Dua, Ambassador Mall, Ratu Plaza and Poins Square, Electronic Solution (EX Plaza, Taman Anggrek, MOI, Plaza Semanggi and Gandaria City)

Cisco Connect Cloud is available for free and in Bahasa Indonesia starting today. Current Linksys Smart Wi-Fi Router owners will get an automatic update notification or can download the update manually at www.linksys.com.

SimpleTap - Connecting devices with as little as one tap
With the proliferation of mobile devices in the home, consumers are increasingly needing to connect their new devices to the home network − a task that many find complicated and time consuming. With SimpleTap, connecting devices to the home network is magically simple. When installing new devices such as Smart TVs, printers or tablets, anyone can now use the Cisco Connect Cloud mobile app on their smartphone to get their compatible device connected in a matter of seconds. Connecting is as easy as pressing the virtual Wi-Fi Protected Setup button in the mobile app and, in the near future, as easy as scanning a Near Field Communications (NFC) tag that may be bundled with or integrated in various consumer electronic (CE) products.

Because of the importance of superior usability in the connected home, Cisco has been working with a range of CE device and home appliance manufacturers on partnerships that deliver better experiences to mutual broader set of customers. Cisco’s newest partnership is with Onkyo®, an international CE manufacturer that has included the SimpleTap functionality in their new wireless 7.1 AV Receiver.

"We share the vision that the connected home should be simple and enjoyable, and we are proud to be the first consumer electronics partner to incorporate Cisco Linksys' SimpleTap technology into our new AV receivers," said Nobuaki Okuda, President, Onkyo Sound & Vision Corporation. "SimpleTap really simplifies how our new 2012 AV receiver can be connected to the network, so people can instantly enjoy their favorite tunes from music streaming services such as Pandora, Spotify, SiriusXM Internet Radio and many other services."

Apps give new levels of control and convenience
The six new mobile apps can be obtained through the Apple App Store or Google Play Store (formerly known as Android Marketplace). These apps can enhance entertainment experiences, make consumers lives easier, and help make the web safer. The spectrum of apps will continue to expand with apps from Cisco and additional third-party developers. The first six mobile apps for Linksys Smart Wi-Fi Routers include:





 Block the Bad Stuff

  Block the Bad Stuff brings safe web surfing to
  Linksys Smart Wi-Fi Routers in an easy way.
  Protect all users and devices from accessing
  content from security vulnerable sites, adult content
  and other non-family friendly sites.


  Fresh Consulting


  HipPlay allows users to play, beam, share photos,
  music, videos on their phone, tablet, PC, Mac or
  TV when they want, where they want



 Gemini IP Camera Viewer

  The Gemini IP Camera Viewer app for iPhone
  enables home monitoring at home and on the go for
  consumers on smartphones and tablets via Wi-Fi
  and cellular networks. The app also enables easy
  installation of home monitoring equipment.


 Gemini Solutions

 Twonky Video

  Twonky Video is a mobile browser for smartphones
  and tablets to browse online video services and
  "beam" them to your Smart TV or AirPlay devices.


 Packet Video

 Device Monitoring

  The Device Monitoring app “watches” your
  connected devices and gives you real-time status
  updates about them. Get notifications, for example,
  when your children go online with their gaming
  consoles or see how long they have been online.




  Netproofer helps parents restrict access to specific
  websites for all users or per specific device.




The free Cisco Connect Cloud mobile app can be installed or downloaded today through the Apple App Store, Google Play or Amazon Appstore for Android. The six new developer apps outlined above are either available now or will be shortly. All third-party apps have variable pricing as set by the vendor, and can be found on the Apple App Store or Google Play Store.

New Linksys Developer Community Opens
Cisco also announced the opening of its Linksys Developer Community to assist app developers interested in working with Cisco to expand the Cisco Connect Cloud home network platform for Linksys Smart Wi-Fi Routers. More information can be found at http://developer.cisco.com/web/ldc.

802.11ac Linksys Smart Wi-Fi Router and Universal Media Connector
In addition, Cisco today unveiled the Linksys Smart Wi-Fi Router EA6500, the company’s first router powered by the industry’s next-generation 802.11ac wireless technology. Like the other Linksys Smart Wi-Fi routers, this new device works with Cisco Connect Cloud and the associated mobile apps for connected home uses and activities. To work in combination with this ac router, Cisco also announced a new 802.11ac-enabled Universal Media Connector for consumers to connect wired devices such as Smart TVs and game consoles at wireless Gigabit speeds. The Linksys Smart Wi-Fi Router EA6500 and Linksys Universal Media Connector are targeted for availability later this year.

* The maximum performance for wireless is derived from IEEE Standard 802.11 specifications. Actual performance can vary, including lower wireless network capacity, data throughput rate, range and coverage. Performance depends on many factors, conditions and variables, including distance from the access point, volume of network traffic, building materials and construction, operating system used, mix of wireless products used, interference and other adverse conditions.

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About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco’s vision for the consumer is to transform the home network into a solutions and services platform that delivers great customer experiences. Further information about Cisco and its full line of home networking products can be found at http://www.linksys.com/en-apac/home/?choose_country=REGL.

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