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Press Release

Press Release

Cisco to showcase onnected Lifesolutions for consumers at Gitex


Cisco to showcase ‘Connected Life’ solutions for consumers at Gitex

Latest home networking technology meets

Dubai, UAE 7th October 2011 – Cisco is giving visitors at Gitex, the Middle East’s leading ICT event, an opportunity to experience the ‘Connected Life’ with its latest home networking solutions. With a dedicated consumer zone re-creating the wireless possibilities in every home, Cisco will give visitors the opportunity to put the latest Linksys® E-Series and X-Series products through their paces by experiencing the benefits of home entertainment through a connected home.

“With Internet video consumption exploding, and sales of wireless-enabled products such as smart phones, tablets and game consoles steadily growing, consumers are seeking greater performance, reliability and simplicity from their home wireless networks and broadband connection”, said Mohammad Meraj Hoda, managing director emerging markets for Cisco’s home networking business.

A recent poll amongst UAE consumers showed that over 70% of the respondents describe themselves as heavy broadband users that often download, stream music and video, game online and use VoIP services. The poll also uncovered that 64% of respondents have upgraded their broadband subscription in the past six months. This is a clear indicator that there is an increasing need for high speed broadband connections and network connectivity in the home.”

 “Gitex is the ideal platform for us to showcase our range of innovative consumer products which address the challenges faced by Middle East consumers today. Many consumers wish to increase their network bandwidth for media streaming or extending the usage range of mobile devices around their home. Through Gitex, we are keen to identify new business opportunities, further develop our brand awareness, and educating partners and consumers on how Cisco consumer products will enhance their lives,” added Hoda.

The newly launched Linksys E-Series and X-Series home networking solutions are designed for premium media experiences that transform how consumers use the Internet at home and enjoy the freedom of wireless. With the Cisco Connect® software that is included with these products, installation is quick and easy and users can customize and control their wireless network settings to match their preferences.

Visitors at Gitex can experience the ‘Connected Life’ solutions at the Zabeel Hall, Gulf Comms, stand number Z-B 30, Dubai International Convention Centre.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco’s vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. More information about Cisco and its line of consumer products can be found at www.linksys.com and www.cisco.com/consumer.

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