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Press Release

Press Release

Today's Geek Dads are Connected and Cool



Dads Geek Out Over the Positives of Being Tech Savvy in New Cisco Home Networking Survey

IRVINE, CALIF., February 2, 2012 – Hear the word "geek" and visions of someone overly intellectual and socially awkward may come to mind. When that "geek" is also a "dad" the image may very well be a middle-aged man wearing black socks with sandals and a pocket protector, but new thinking may be changing all that for the better. A new survey by Cisco's Home Networking Business, maker of Linksys® products, finds that today's geeks are cooler, connected and more engaged fathers than people may realize.

A "geek dad" is a father who is enthusiastic about technology and knowledgeable about the latest innovations. The Confessions of a Geek Dad survey* conducted in December by Answers Research, found that 71 percent of geek dads say they spend more time doing activities with their kids than their fathers did with them. Today's geek dads have a wide variety of interests, including being music lovers (82 percent), outdoor enthusiasts (65 percent), all-around fix-it guys (79 percent), gaming fanatics (78 percent) and sports buffs (77 percent). In fact, 70 percent of geek dads say their kids think they are cool because they're a tech geek. And when called a "tech geek" by their kids, 87 percent say that makes them feel proud or humored. Also, most geek dads (69 percent) say they're cooler than other dads, attributing their coolness factor to creating a home where their kids' friends love hanging out (75 percent).

These statistics are part of a new wave of fathers who are using technology to connect with their families to create fun and memorable traditions and are more confident in their own abilities as parents.

"Today's generation of fathers has grown up fed on a never-ending evolution of technology, from the touch-tone phone to Atari and Apple," said Clay Nichols, self-proclaimed geek dad and blogger at DadLabs.com. "Throw in the proliferation of tech in everyday life, and it's not surprising to see a new class of dads who are able to translate tech knowledge, passion and expertise into unique experiences that are redefining family time."

"It's about embracing a new reality. You can be just as excited about new technology and what you can do with it, as when you were a teenager – and that's what keeps you cool," said Nichols.

Interestingly, the survey showed that 72 percent of geek dads (especially younger ones age 24-39 at 79 percent) say they're more excited about teaching kids how to use tech tools than the traditional workbench tools their dads taught them. In fact, 93 percent of geek dads say they assist their kids with their tech toys with nearly 80 percent saying they're always one of the first of their friends to buy new tech products.

"We recognize that technology in the home can create meaningful experiences with kids, whether it's editing videos together, playing games or researching shared passions," said Elizabeth Jones, senior marketing manager, Cisco Home Networking Business Unit. "Geek dads are more confident and we want to fuel their connectivity with home networking solutions that connect all their new tech toys with ease and performance."

With Linksys, You Won't Suffer the Buffer

With the vast array of tech products geek dads use today and the desire they have to share their know-how with their families, having the right wireless router can make all the difference between creating a memorable experience or not. In fact, the survey showed that slow Internet (25 percent) and Wi-Fi connectivity issues (19 percent) are the top frustrations geek dads face when it comes to home technologies.

With the new Linksys E4200V2 Maximum Performance Wireless-N Dual Band Router, geek dad or not, users get maximum streaming speed for HD/3D quality video streaming, superior wireless coverage, and faster USB hard drive disk performance for streaming media. Additionally Cisco Connect™ software offers simple parental controls and security settings to help protect your wireless network, an easy three-step set-up and 24/7 support.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Cisco’s vision for the consumer is to enable people to live a connected life that is more personal, more social, and more visual. Further information about Cisco and its full line of consumer products including Linksys can be found at www.linksys.com, and www.cisco.com/consumer.

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* Maximum performance for the Powerline AV Network Adapter is derived from  HomePlug Powerline Alliance Homeplug AV specification. Actual performance can vary, including lower powerline network capacity and data throughput rate. Performance depends on many factors, conditions and variables, including volume of network traffic, home wiring construction, operating system used, mix of networking products used, interference from other electrical devices, age of home wiring, wireline range and coverage as determined by wiring route or path between devices and other adverse conditions. Power outlets and electrical wiring must all be part of the same electrical system.

Cisco, the Cisco logo and Linksys are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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