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Press Release

Press Release

Wayne Newton of Linksys Named 2018 CRN Channel Chief

 Linksys Director of Commercial Markets, Americas Named to Prestigious List for Building Innovative Channel Programs that Drive Increased Partner Engagement and Growth

Playa Vista, Calif. – February 13, 2018 Linksys®, a leader in networking solutions for the home and business for 30 years, announced today that CRN®, a brand of The Channel Company, has named Wayne Newton, Director of Commercial Markets - Americas, to its list of 2018 Channel Chiefs. This is the third year that Newton has been recognized as a CRN Channel Chief.


Wayne Newton oversees all commercial sales channels for Belkin’s Networking Division, including government and other verticals, direct and indirect resellers, distributor partners, OEM’s, and service providers in the channel. He and his team are responsible for channel development and especially the onboarding, development and growth of Linksys’ channel partners.


“Linksys is continuously innovating to help our channel partners achieve a competitive advantage. We have developed several strategies to help small and medium-sized businesses, and the channel partners who serve them, take advantage of the benefits today’s latest technologies enable” said Newton. “We remain committed to developing solutions that help the reseller community reach more and more customers with  value-added products and services to grow their businesses.”


Among Newton’s early accomplishments include the re-launch of Linksys in the SMB channel and the integration of the Linksys and Belkin Channel programs. Newton was recognized this year based on his proven expertise in developing winning channel strategies and programs that drive increased partner engagement and growth. Focused on making Linksys’ PartnerAdvantage program more successful, he  and his team worked to partner more deeply with key strategic partners, and to recruit and engage with specialty resellers who were actively selling complementary solutions like VOIP, Professional AV, IP Surveillance, and POS Systems, but lacked strong networking sales. Newton and his team  also launched an “Upgrade to AC” program, which centered around educating channel partners on the newest wireless format, Wave 2 AC/MU-MIMO. The impact was incremental sales and profits for partners who adopted the approach and actively worked to incorporate Wave 2 wireless solutions into their other offerings.  Lastly, he helped build programs for channel partners that allowed them to take advantage of emerging technologies like mesh networking and IoT in the small business space.


“The executives on CRN’s 2018 Channel Chiefs list stand out for their exceptional leadership, vision and commitment to the channel,” said Robert Faletra, Executive Chairman of The Channel Company.


The 2018 CRN Channel Chiefs list, including the 50 Most Influential Channel Chiefs, is featured online at www.crn.com/channelchiefs and will appear in the February 2018 issue of CRN. For more information about Linksys, email InsideSales_US@linksys.com.


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@TheChannelCo names @Linksys' Wayne Newton to @CRN 2018 Channel Chiefs list #CRNChannelChiefs www.crn.com/channelchiefs





About Linksys

The Linksys brand has pioneered wireless connectivity since its inception in 1988 with its leading innovation and engineering strategies, and best-in-class technology, design and customer service. Linksys enables a connected lifestyle for people at home, at work and on the move, and with its award-winning products, simplifies home control, entertainment, security and Internet access through innovative features and a growing application and partner ecosystem. For more information, visit linksys.com, like us on Facebook, follow us on Twitter or watch us on YouTube.


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